Research
Here you can find our newest published research.
Gender Stereotypes in Young Children’s Magazines
Lauren Spinner / Lindsey Cameron / Harriet R. Tenenbaum
Studies on how physical gender schemas develop in children have traditionally utilized forced-choice and close-ended tasks, finding that the ability to make gender-related distinctions develops in the frst years of a child’s life. To reduce demand characteristics that reinforce gender binaries in children’s models of gender, we relied on open-ended discourse analysis to study children’s physical gender schemas.
Children’s Physical Gender Schemas: Acquisition and Features
Darryl B. Hill/ Harriet R. Tenenbaum
In two studies, we investigated the prevalence of gender stereotypes in print magazines targeted at 2- to 9-year-olds, analyzing three crucial and distinct aspects of children’s magazines: the front cover, the magazine content, and featured activities. Study 1 focused on the front covers of 106 children’s print magazines aimed at audiences of either girls, boys, or both boys and girls.
Theories of Gender Development
According to this perspective, children learn about their gender through interaction with the environment and role modelling (Bandura, 1986; Bandura & Bussey, 2004). For example, a child will learn about what roles, activities, or toys are appropriate for girls and boys, and the self, by observing others. The role models that influence children include parents, siblings, and media images of girls/boys and women/men. The influence that each of these role models has on a child varies – children are more likely to be influenced by role models who are similar in age and of the same gender as them. Children learn which behaviours and activities are appropriate for girls and boys by observing reactions from others. For example, children will observe how a boy is treated by others if he likes to play with cars instead of dolls. If the boy is observed being praised or treated positively for this, children will understand that this choice is appropriate and encouraged for boys. Importantly, this learning is not based on only one or two observations but on many examples of women and men or girls and boys being treated positively or negatively for their gender-appropriate or -inappropriate behaviours. Critics of the social learning theory suggest that children are treated as blank slates receiving information on gender through observation. They argued that children are more active in creating mental representations of different gender categories and gaining knowledge about these categories.
Social Learning Theory
Many theories have been developed to explain how we come to understand and identify our gender and how this influences our thoughts, feelings, and behaviours. Below we have outlined some of the most well-known theories. However, research shows a complex pattern of findings about gender development which are not completely accounted for by any of these theories. Research is ongoing to fully understand how gender develops and shapes our lives.
Cognitive Developmental Theory
Finally, gender schema theory proposes that children develop schemas (i.e., mental ‘blueprints’ of associations that guide perceptions about the way the world works) about gender, and these gender schemas lead children to engage in gendered behaviours or preferences. Put simply, gender schemas are a child’s personal theory about the physical, psychological, and social attributes of gender. The environment also influences the development of gender schemas. Parents' gender beliefs and roles in the family can influence their children’s schemas. For example, a family with more (versus less) egalitarian gender beliefs and equal (versus unequal) contributions of parents to household work will have different gender schemas. Gender schemas also influence the children’s processing of and memory for new information. Once a child can identify their own gender group, they will be more likely to remember and pay attention to information which is in line with their gender schema and ignore information which is inconsistent with their gender schema. This means that gender schemas can be hard to change and helps explain why just providing children with information that counters stereotypes does not always work in reducing stereotypes.
Gender Schema Theory
This perspective, first put forward by Kohlberg (1966), focuses on how children develop mental representations of gender categories and acquire related knowledge about what makes someone a woman or a man. Before the age of two, children as typically unable to use gender categories (i.e., boy, woman) to consistently label themselves or others. By age 5-6, children are able to label gender of the self and others consistently and have an understanding that gender will remain the same throughout life (known as gender constancy). This ability is part of larger cognitive changes and developmental “stages” that happen in children at this age. Once children are able to consistently label gender, their gender identity is thought to develop. From here children will start to exhibit behaviours and preferences which are considered to “match” their gender identity. Cognitive development theory argues that children will seek to understand rules around how to categorise the gender of others and that this process will lead to gender stereotyping. Critics of this perspective argue that the idea of gender constancy is not well-defined and is not necessary for the development of gender identity.
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